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Media Contact:         Steve Smith (941) 309-5380


Consonant Custom Media and WeCAN Florida team up to sponsor the Cure Run Kick-off


TAMPA, FL 2/15/13 – Consonant Custom Media (CCM) and We CAN Florida, the Alzheimer’s Awareness public service campaign presented by AAF-4th District, have teamed up to sponsor the 2013 Cure Run kick-off event. The kick-off party will be held on Wednesday, Feb. 20, 6-8 pm at the USF Health Byrd Alzheimer’s Institute.

The “Cure Run” was established by Byrd Institute Development Committee member Dennis Akers, and is made up of individuals and teams who run in the Gasparilla Distance Classic to raise awareness of Alzheimer’s disease and its devastating effects on patients and caregivers.

This year, the Byrd Institute and Dennis have teamed up for the Cure Run during the Gasparilla Classic on Saturday, February 23, 2013 at 8:00am. To register, please visit the official Gasparilla Classic site at www.tampabayrun.com. Once registered, please email Shani Jefferson at sjeffer1@health.usf.edu with contact information and shirt size for your Cure Run t-shirt. Runners will meet at the Publix on 243 Bayshore Blvd. (at Platt St) prior to the race.


About Consonant Custom Media:

Consonant Custom Media provides custom publishing solutions for hospitals, healthcare systems, medical research institutions and others who want to make more meaningful connections with their communities of interest. CCM puts the “custom” back in custom publishing by creating original content that is truly consonant, or in harmony, with our clients’ brand values. We use traditional and digital executions to reach specific objectives in perception management, sales, donor development and government relations. The firm is headquartered in Sarasota, Florida with regional representation in New York, NY and Louisville, KY. CCM can be reached at (941) 309-5380 or on the Web at www.consonantcustom.com.