logo_bg We Can Cure Alzheimer's Now

Media Contact:

Steve Smith, steve@smithadvertising.net, 941-355-7900



April 12, 2012                                               


American Advertising Federation-Suncoast and Sarasota Memorial Health Care System Join Forces to Present “We CAN” Campaign to Cure Alzheimer’s Now




SARASOTA, FL  – Alzheimer’s disease receives far less research funding than other major diseases, yet it could bankrupt the state’s public health system over the coming years if left unaddressed. Hundreds of thousands of Floridians are suffering from some form of dementia and memory impairment, and it continues to claim the lives of many thousands of Floridians each year.

There is hope. Experts believe prevention of Alzheimer’s is possible by 2020.

That’s the message behind the American Advertising Federation’s statewide “We CAN Cure Alzheimer’s Now” campaign, currently underway across the state of Florida. The mixed-media campaign, co-presented by USF Health, consists of member-donated high-profile print, broadcast and social media, as well as a public information website, www.WeCanFl.org

AAF-Suncoast’s “We CAN” campaign is co-presented by Sarasota Memorial Health Care System. Sarasota Memorial has one of Florida’s 15 Alzheimer’s Disease Initiative (ADI) Memory Disorder Clinics, cosponsored by the state’s Department of Elder Affairs and serving Sarasota, Desoto and Highlands Counties.

 “AAF members saw an urgent need to step up,” AAF-Suncoast President Alex Stafford says. “This is a looming crisis of the first order, and people are getting too little information about it, just as they know too little about the stunning advances in treatment and early detection of the disease. We can spare others this fate if we all work together to find the prevention experts say is within reach.”   

“Given the demographics in Florida, Alzheimer’s disease already has a huge impact here,” reports Bruce Robinson, MD MPH, Chief of Geriatrics at Sarasota Memorial Health Care System and Medical Director of the area’s Memory Disorder Clinic. “Every day we see families trying to cope with the symptoms of this illness. Finding a treatment, cure and resources for these families is crucial.”

Members in all 23 Florida branches of AAF – the nation’s oldest national advertising trade association representing 40,000 advertising professionals – are donating their professional time to the project and partnering with local Alzheimer’s groups on the ads. They’re urging their colleagues in print and broadcast media to carry the ads free-of-charge as Public Service Announcements.

“We know this issue is important to the community,” says Steve Smith, AAF-Fourth District Public Service Chairman and president of Sarasota-based Stephen A. Smith & Associates Advertising. “We also know that important Alzheimer’s research, diagnosis and treatment is being done right here in the Suncoast region. We’re encouraged by the commitment we’ve received from our partners in the media. To help us ‘Turn Up the Volume,’ we’re confident they will be running our We CAN public service announcements as frequently as they can over the coming year.”

For more information go to: www.WeCANFl.org


About AAF-Suncoast

American Advertising Federation – Suncoast is a not-for-profit organization dedicated to the advancement of the art and business of advertising through professional education, legislative efforts and community service. AAF-Suncoast meets regularly, hosting speakers on various industry topics. AAF-Suncoast also hosts the advertising community’s most prestigious annual event, the ADDY Awards.

Membership is open to anyone who is involved in the advertising, media, communications and creative services industry in Sarasota and Manatee counties. Membership typically consists of advertising media representatives, advertising agency personnel, TV and video producers, graphic artists, copywriters, illustrators, photographers, printers and advertising management executives.