logo_bg We Can Cure Alzheimer's Now

About Alzheimer's Disease

A Generational Challenge

We’re the Baby Boomers. And in 2011 the first of our amazing, trend-setting, barrier-breaking generation celebrated birthday 65. We’ve always gone faster… farther… higher. We made a lot of noise and never backed down from a challenge.

Polio? It’s history. Put a man on the moon? Piece of cake. 

But now we’re facing the fight of our lives… against Alzheimer’s disease. And as we age, more and more of us will be diagnosed.

After turning 65:  1 in 8 will be diagnosed. Live to 85?  One in every two will have the disease. Don’t have it?  You are likely to take care of someone who does.

The Alzheimer’s Association says that Alzheimer’s was a disease boomers  saw in their parents or grandparents. Not anymore. Alzheimer’s disease is our disease, our crisis, our epidemic.

How do we stop it? By working together. Let’s turn up the volume – on awareness… on funding…on early diagnosis and research. We are “Generation Alzheimer’s” and together, we can prevent Alzheimer’s by 2020.


Hope is on the Horizon

Scientists believe we are at the tipping point. 

We have learned more about Alzheimer's disease in the last ten years than in our first 100.  That knowledge gives us a clear pathway to develop treatments that will prevent the changes in the brain – the buildup of plaques and tangles – that are the hallmarks of the disease. 

Today in the laboratory new drugs are preventing the accumulation of the deadly amyloid protein that makes up the Alzheimer's plaques.  Also in the laboratory are promising new treatments that prevent the buildup of the Tau protein that causes the tangles of dead nerve cells.  


Alzheimer's in Florida


According to the Alzheimer's Association's 2013 Facts and Figures report, nearly one in every three seniors who dies each year has Alzheimer's or another dementia. In 2010, more than 998,000 Florida caregivers provided 1.1 billion hours of unpaid care, with a total economic value of more than $13 billion. As family members go from full-time earners to full-time caregivers, they sacrifice income and retirement savings. And Florida’s businesses have lost millions in productivity. 

Click here to find out more about Alzheimer's in Florida.


The "Costliest Killer"

BW18_OR_alzheimers_inline.jpgIf nothing is done, Alzheimer’s will become the “financial sinkhole of the 21st century,” says gerontologist Ken Dychtwald, chief executive officer of Age Wave, a consulting firm. Already, treating dementia of all kinds costs more than heart disease or cancer, more than $150 billion a year in the U.S., including the value of informal care, according to a Rand Corp. study released on April 3. That number could more than double by 2040 as baby boomers age into the Alzheimer’s danger zone, Rand says. Compounding the economic impact, women, who provide most of the care, are often forced to drop out of the labor force.

Read the Complete Bloomberg Businessweek Story